**We are an online instock boutique**

Can’t Wait – Shop from our huge selection of INSTOCK items, available immediately. We Design & Custom Prints Inhouse.

WEEKLY FEATURED PRODUCTS

ON CLEARANCE

OUR BESTSELLERS

Heart Icon

LOVED BY OUR CUSTOMERS

We offer affordable, stylish yet comfortable clothing for your precious little ones, with amazing customer services.

Tick

DOOR TO DOOR COURIER

The Purple Lovey offers fast and efficient door to door courier services anywhere in South Africa guaranteed.