The Purple Lovey – where style and comfort meets affordability

OUR BESTSELLERS

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Knee high socks with bow

R65.00

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One sunflower birthday set

Rated 5.00 out of 5

R270.00

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Set of 10 headbands

R195.00

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R175.00

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Unicorn One Birthday Set

R285.00

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Floral blue family matching

R320.00 – R480.00

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Long lace dress

R275.00

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Black open back sequence dress

R315.00

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Glitter birthday crowns

R100.00

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Pink palm 2 piece set

R245.00

WEEKLY FEATURED PRODUCTS

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Mr Onederful birthday tshirt with denim shorts

R280.00

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Mermaid first birthday 4 piece set

R285.00

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Snakeskin jumpsuit with belt

R295.00

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Plaid skirt and matching heart with lace detail set

R280.00

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Mickey inspired suspender set

R280.00

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Little red riding hood dress and coat set

R280.00

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Pretty eyes chubby thighs polka set

R240.00

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Centre tie crop top with polka dot shorts and matching belt

R250.00

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Solid ruffle 3 piece set

R250.00

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Floral printed short dress

R290.00

Bluey

Bluey

Cocomelon

Cocomelon

TikTok

TikTok

**CLEARANCE**

CLEARANCE

Character Clothing & Accessories

Character Clothing & Accessories

Customized Prints

Customized Prints

In Stock

In Stock

Matching

Matching

Rompers and sets

Rompers and sets

Boys

Boys

Birthdays

Birthdays

Footwear

Footwear

Dresses

Dresses

Ladies

Ladies

Accessories

Accessories

Autumn and Winter

Autumn and Winter

Christening

Christening

Swimsuits and beachcover

Swimsuits and beachcover

Ladies Collection

Ladies Collection

Beauty

Beauty

Ladies Clothing

Ladies Clothing

Girls Collection

Girls Collection

Pajamas

Pajamas

Jackets

Jackets

Autumn & Winter Sets

Autumn & Winter Sets

Birthdays

Birthdays

Dresses

Dresses

Rompers, Playsuits & Sets

Rompers, Playsuits & Sets

Swimsuits & Beachwear

Swimsuits & Beachwear

Boys Collection

Boys Collection

Birthdays

Birthdays

Jackets

Jackets

Autumn & Winter Sets

Autumn & Winter Sets

Casual Sets

Casual Sets

Formal

Formal

Romper Sets

Romper Sets

Footwear Collection

Footwear Collection

Snoozies

Snoozies

Sneakers

Sneakers

Sandals

Sandals

Shoes & Pumps

Shoes & Pumps

Boots

Boots

Accessories Collection

Accessories Collection

Bags

Bags

Other

Other

Socks, Stocking & Tights

Socks, Stocking & Tights

Toys, Props & Other

Toys, Props & Other

Hats, Turbans & Beanies

Hats, Turbans & Beanies

Headbands

Headbands

Milestone Blankets & Swaddles

Milestone Blankets & Swaddles

Matching Collection

Matching Collection

Sibling

Sibling

Mommy and Me

Mommy and Me

Other

Other

LOVED BY OUR CUSTOMERS

We offer affordable, stylish yet comfortable clothing for your precious little ones, with amazing customer services.

DOOR TO DOOR COURIER

The Purple Lovey offers fast and efficient door to door courier services anywhere in South Africa guaranteed.

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Red birthday suspender set R255 #suspenderset #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Red colourful first birthday set
Price : R255
Sizes available : 6-12m,12-18m
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
https://www.facebook.com/thepurplelovey/

#like4like #sharingiscaring

#suspenders #first #birthday #boys #babyboy #rompers #romper #suspenders #jumpsuits #babybirthday #fashion #firstbirthday #babyromper #baby #babyrompers #babycollection #bowtie #mom #courier #nationwide #babysa #dadlife #littleandbrave

Red birthday suspender set R255 #suspenderset #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Red colourful first birthday set Price : R255 Sizes available : 6-12m,12-18m For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : https://www.facebook.com/thepurplelovey/ #like4like #sharingiscaring #suspenders #first #birthday #boys #babyboy #rompers #romper #suspenders #jumpsuits #babybirthday #fashion #firstbirthday #babyromper #baby #babyrompers #babycollection #bowtie #mom #courier #nationwide #babysa #dadlife #littleandbrave

Leopard print jeans set 🖤 R350 #babyoffshoulder #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Soft off shoulder leopard top with matching denim pants
Price : R350
Sizes available : 18-24m,2-3y,3-4y,4-5y,5-6y
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
https://www.facebook.com/thepurplelovey/

#like4like #sharingiscaring

#jeans #babydenim #offshoulder #babyclothing #cuteness #mother #delivery #shoponline #comfort #leopardprint #stylishmoms #samom #letthembelittle #nationwide #southafrica #4moms #dailystyling #toddlerjeans #baby #summer #babyclothing #kidsclothes #fasionkids

Leopard print jeans set 🖤 R350 #babyoffshoulder #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Soft off shoulder leopard top with matching denim pants Price : R350 Sizes available : 18-24m,2-3y,3-4y,4-5y,5-6y For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : https://www.facebook.com/thepurplelovey/ #like4like #sharingiscaring #jeans #babydenim #offshoulder #babyclothing #cuteness #mother #delivery #shoponline #comfort #leopardprint #stylishmoms #samom #letthembelittle #nationwide #southafrica #4moms #dailystyling #toddlerjeans #baby #summer #babyclothing #kidsclothes #fasionkids

2nd Birthday suspender set R365 #birthdayset #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Donut two birthday set
Price : R365
Sizes available : 18-24m
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
The Purple Lovey

#like4like #sharingiscaring

#boysbirthday #jeans #two #denims #birthday #babyclothes #birthdaysuspenders #bowtie #secondbirthday #romper #birthdayromper #kidsjeans #kids #babyshower #longsleeve #babyshop #kidsclothes #babiesofinstagram #shopsmall #babies #babyclothing #shortsleevele #toddlerbirthday

2nd Birthday suspender set R365 #birthdayset #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Donut two birthday set Price : R365 Sizes available : 18-24m For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : The Purple Lovey #like4like #sharingiscaring #boysbirthday #jeans #two #denims #birthday #babyclothes #birthdaysuspenders #bowtie #secondbirthday #romper #birthdayromper #kidsjeans #kids #babyshower #longsleeve #babyshop #kidsclothes #babiesofinstagram #shopsmall #babies #babyclothing #shortsleevele #toddlerbirthday

Colourful birhday set R255 #colourful #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Green colourful first birthday set
Price : R255
Sizes available :6-12m,12-18m
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
https://www.facebook.com/thepurplelovey/

#like4like #sharingiscaring

#suspenders #first #birthday #boys #babyboy #rompers #romper #suspenders #jumpsuits #babybirthday #fashion #firstbirthday #babyromper #baby #babyrompers #babycollection #bowtie #mom #courier #nationwide #babysa #dadlife #littleandbrave

Colourful birhday set R255 #colourful #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Green colourful first birthday set Price : R255 Sizes available :6-12m,12-18m For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : https://www.facebook.com/thepurplelovey/ #like4like #sharingiscaring #suspenders #first #birthday #boys #babyboy #rompers #romper #suspenders #jumpsuits #babybirthday #fashion #firstbirthday #babyromper #baby #babyrompers #babycollection #bowtie #mom #courier #nationwide #babysa #dadlife #littleandbrave

Birthday princess set R270 #birthdayset #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Polka tutu birthday princess set
Price : R270
Sizes available : 1-2y,2-3y,3-4y,4-5y,5-6y
Colours available : white,pink
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
The Purple Lovey

#like4like #sharingiscaring

#girlsbirthday #tutu #polka #dresses #birthday #babyclothes #birthdaytutu #tutu #birthdayprincess #pink #birthdaydress #kidstutu #kids #babyshower #sleeveless #babyshop #kidsclothes #babiesofinstagram #shopsmall #babies #babyclothing #polkatutu #toddlerbirthday

Birthday princess set R270 #birthdayset #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Polka tutu birthday princess set Price : R270 Sizes available : 1-2y,2-3y,3-4y,4-5y,5-6y Colours available : white,pink For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : The Purple Lovey #like4like #sharingiscaring #girlsbirthday #tutu #polka #dresses #birthday #babyclothes #birthdaytutu #tutu #birthdayprincess #pink #birthdaydress #kidstutu #kids #babyshower #sleeveless #babyshop #kidsclothes #babiesofinstagram #shopsmall #babies #babyclothing #polkatutu #toddlerbirthday

1st Birthday dino set R270 #dino #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Black space first birthday suspender set
Price : R270
Sizes available : 6-12m,12-18m
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
https://www.facebook.com/thepurplelovey/

#like4like #sharingiscaring

#suspenders #first #birthday #boys #babyboy #rompers #romper #suspenders #jumpsuits #babybirthday #fashion #firstbirthday #babyromper #baby #babyrompers #babycollection #bowtie #mom #courier #nationwide #babysa #dadlife #littleandbrave

1st Birthday dino set R270 #dino #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Black space first birthday suspender set Price : R270 Sizes available : 6-12m,12-18m For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : https://www.facebook.com/thepurplelovey/ #like4like #sharingiscaring #suspenders #first #birthday #boys #babyboy #rompers #romper #suspenders #jumpsuits #babybirthday #fashion #firstbirthday #babyromper #baby #babyrompers #babycollection #bowtie #mom #courier #nationwide #babysa #dadlife #littleandbrave

Princess birthday set R270 #birthdaygirl #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Pink birthday princess sequin shorts set
Price : R270
Sizes available : 2-3y,3-4y,4-5y,5-6y,6-7y
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
The Purple Lovey

#like4like #sharingiscaring

#birthdayoutfit #birthdaygirl #birthday #fashion #birthdayshorts #birthdayparty #kidsfashion #sequins #sleeveless #tutusets #supportsmallbusiness #happybirthday #photoshoot #toddlerfashion #headband #princess #love #custom #celebration #birthdaydress #pink #kidsootd #firstbirthdaytutu

Princess birthday set R270 #birthdaygirl #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Pink birthday princess sequin shorts set Price : R270 Sizes available : 2-3y,3-4y,4-5y,5-6y,6-7y For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : The Purple Lovey #like4like #sharingiscaring #birthdayoutfit #birthdaygirl #birthday #fashion #birthdayshorts #birthdayparty #kidsfashion #sequins #sleeveless #tutusets #supportsmallbusiness #happybirthday #photoshoot #toddlerfashion #headband #princess #love #custom #celebration #birthdaydress #pink #kidsootd #firstbirthdaytutu

Minni skirt set R260 #girlsskirts #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Longsleeve minnie inspired top with red polka suspender skirt
Price : R260
Sizes available : 3-6m,6-12m,12-18m,18-24m,2-3y
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
The Purple Lovey

#like4like #sharingiscaring

#tops #longsleeve #adorbale #longsleevestops #dress #babyfooddiary #baby #babygirl #babyfashion #minnie #toddlerskirts #skirts #babystyle #babyshop #toddlerclothing #babiesofinstagram #shopsmall #babyboutique #babyclothing #babyskirt #toddlerfashion #babywear #cutebaby

Minni skirt set R260 #girlsskirts #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Longsleeve minnie inspired top with red polka suspender skirt Price : R260 Sizes available : 3-6m,6-12m,12-18m,18-24m,2-3y For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : The Purple Lovey #like4like #sharingiscaring #tops #longsleeve #adorbale #longsleevestops #dress #babyfooddiary #baby #babygirl #babyfashion #minnie #toddlerskirts #skirts #babystyle #babyshop #toddlerclothing #babiesofinstagram #shopsmall #babyboutique #babyclothing #babyskirt #toddlerfashion #babywear #cutebaby

Romper with red skirt set R320 #toddlerskirts #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Floral romper and headband with suspender skirt
Price : R320
Sizes available : 0-3m,3-6m,6-12m,12-18m
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
The Purple Lovey

#like4like #sharingiscaring

#red #ruffle #skirt #longsleeve #dress #babyclothes #baby #toddlerclothing #babyfashion #headband #romper #toddlerfashion #babystyle #babyshop #toddlerclothing #babiesofinstagram #shopsmall #babyboutique #babyclothing #babywear #toddlerfashion #longsleeveromper #winter

Romper with red skirt set R320 #toddlerskirts #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Floral romper and headband with suspender skirt Price : R320 Sizes available : 0-3m,3-6m,6-12m,12-18m For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : The Purple Lovey #like4like #sharingiscaring #red #ruffle #skirt #longsleeve #dress #babyclothes #baby #toddlerclothing #babyfashion #headband #romper #toddlerfashion #babystyle #babyshop #toddlerclothing #babiesofinstagram #shopsmall #babyboutique #babyclothing #babywear #toddlerfashion #longsleeveromper #winter

Floral tulle dress R290 #dress #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa

Flower tulle lace dress
Price : R290
Sizes available : 1-2y,2-3y,3-4y,5-6y
Colours available : peach,teal,white
For orders or enquiries:
Email : info@thepurplelovey.co.za
Whatsapp : +27 61 852 6191

Follow us on Facebook for more exciting offers :
The Purple Lovey

#like4like #sharingiscaring

#flowers #sleeveless #girlsdresses #babyclothing #babycollection #summer #courier #nationwide #babyoutfits #onlinebusiness #bestsellers #tulle #toddlerdresses #followme #southafrica #babyboutique #unicorndress #mordenbaby #little #shop #toddlerclothing #babygirl #adorable

Floral tulle dress R290 #dress #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa Flower tulle lace dress Price : R290 Sizes available : 1-2y,2-3y,3-4y,5-6y Colours available : peach,teal,white For orders or enquiries: Email : info@thepurplelovey.co.za Whatsapp : +27 61 852 6191 Follow us on Facebook for more exciting offers : The Purple Lovey #like4like #sharingiscaring #flowers #sleeveless #girlsdresses #babyclothing #babycollection #summer #courier #nationwide #babyoutfits #onlinebusiness #bestsellers #tulle #toddlerdresses #followme #southafrica #babyboutique #unicorndress #mordenbaby #little #shop #toddlerclothing #babygirl #adorable