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Birthdays

Floral one birthday set

R230.00
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Footwear

Grey polo sandals

R230.00 R180.00
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Autumn and Winter Sets

Mamas mini 4 piece set

R290.00
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Birthdays

One sunflower birthday set

R270.00
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Boys Collection

Grey baby shark 3 piece set

R285.00
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Footwear Collection

Rose strap pumps

R165.00
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Girls Collection

Sunflower tassel bloomer 3 piece set

R225.00
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Accessories Collection

Set of 3 bow headbands

R110.00
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Girls

3 Piece sunflower top and ripped denim pants set

R345.00
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Accessories Collection

Set of 10 headbands

R195.00

LATEST ON SALE

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Footwear

Grey polo sandals

R230.00 R180.00
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Christmas

Red lace baby reindeer romper

R220.00 R170.00
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Footwear

White lacoste sneakers

R230.00 R180.00
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Footwear

Red puma sneakers

R230.00 R180.00
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Christmas

Gold star my first christmas 3 piece set

R245.00 R185.00
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Christmas

My first christmas with gold bloomer skirt

R260.00 R185.00
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Footwear

White and red puma sneakers

R230.00 R180.00
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Footwear

White gucci sandals

R210.00 R175.00
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Christmas

The red christmas sequin romper

R200.00 R150.00
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Boys

Daddys little tax deduction

R80.00 R50.00

WEEKLY FEATURED PRODUCTS

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Footwear Collection

Unicorn shoes with headband

R160.00
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Footwear Collection

Boys summer sandals

R160.00
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Footwear Collection

Star denim slip ons

R150.00
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Boots

Warm winter slip ons

R190.00
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Footwear Collection

Unicorn takkies

R185.00
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Footwear Collection

Slip on shoes

R190.00
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Footwear Collection

Rosette shoes

R165.00
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Footwear Collection

Rose strap pumps

R165.00
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Footwear Collection

Rose glitter shoe with headband

R190.00
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Footwear Collection

Pom pom shoes

R160.00
Valentines Collection
Valentines Collection
Girls Collection
Girls Collection
Boys Collection
Boys Collection
Footwear Collection
Footwear Collection
Accessories Collection
Accessories Collection
Matching Collection
Matching Collection
In Stock
In Stock
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LOVED BY OUR CUSTOMERS

We offer affordable, stylish yet comfortable clothing for your precious little ones, with amazing customer services.

DOOR TO DOOR COURIER

The Purple Lovey offers fast and efficient door to door courier services anywhere in South Africa guaranteed.

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How cute is this bloomer set 😍 #bloomer #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
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Be daddy's valentine this year 💓 #valentine #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
Be daddy's valentine this year 💓 #valentine #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
Hawaii beach short 🌴 #shorts #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
Hawaii beach short 🌴 #shorts #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
Bloom where you are planted in this floral number #floral #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
Bloom where you are planted in this floral number #floral #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
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Be mommy's little valentine 😍 #valentine #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
Always be ready for the beach in these beach shorts 🖤 #shorts #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
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Be my Valentine ? 😍 #valentine #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa
Be my Valentine ? 😍 #valentine #thepurplelovey #jozikids #mhlistedbusiness #mommymallsa